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Understanding your Nook dashboard

Your Nook dashboard is organized into clear sections so you can find what you need fast. Here is what each section shows and why it matters.

Overview (aggregate)

The overview is what you see first when you log in. If you have multiple sites connected, it shows aggregate numbers across all of them. Key metrics include:

  • Sessions — total visits across all connected properties for the selected date range.
  • Users — unique visitors identified by Google Analytics.
  • Pageviews — total page loads, including repeat views.
  • Search clicks — clicks from Google Search results (from Search Console).

Each metric shows a comparison to the previous period, color-coded green for growth and red for decline.

Site detail

Click any site in the sidebar to see metrics for that property alone. The layout mirrors the overview but scoped to a single site: traffic chart, top pages, top queries, sources, and audience.

Queries

The queries section shows Google Search Console data: which search terms bring people to your site. For each query you will see:

  • Clicks — how many times someone clicked through to your site.
  • Impressions — how many times your site appeared in results.
  • CTR — click-through rate (clicks / impressions).
  • Position — average ranking position in Google results.

Use the branded filter to separate your brand name queries from non-branded organic traffic. Learn more about search queries.

Pages

The pages section combines GA4 page data with Search Console page data. For each URL you can see both traffic metrics (pageviews, sessions) and search metrics (clicks, impressions, average position). This is the connection Google should have built natively.

Sources

Where your traffic comes from, broken down by channel: organic search, direct, referral, social, email, and paid. Click any source to see which specific referrers are sending traffic.

Audience

Understand who visits your site by device category (desktop, mobile, tablet) and geography (country). This helps you prioritize mobile optimization or identify markets where you are growing.

Next up: Search queries and GSC data