Three steps. Under a minute.
Sign in with Google. That's basically it.
No tracking code to install. No tag manager to configure. No developer needed. You pick your GA4 properties, and Nook builds your dashboard on the spot.
Setting up analytics shouldn't be a project
Most analytics dashboards require installing scripts, configuring events, building custom reports, and training your team. By the time everything is working, you've burned a week. Nook works differently.
Typical setup
- Install tracking code on every page
- Configure events and conversions
- Build custom reports in Looker Studio
- Train the team on how to read them
- Maintain dashboards as data changes
Days to weeks
Nook setup
- Sign in with Google
- Pick which properties to connect
- Done. Dashboard is ready.
30 seconds
Step 01
Connect your Google account
Sign in with your Google account and grant analytics.readonly access. That's it. We discover your GA4 properties and Search Console sites automatically. No tracking code to install, no configuration to set up.
- One-click Google OAuth sign-in
- Read-only permissions only
- Auto-discovers all your GA4 properties
- Auto-discovers all your Search Console sites
Sign in to Nook Analytics
Connect your Google account to get started
We only request read-only access. Nook cannot modify your data.
Importing your data...
GA4 Sessions & Pageviews
12 months imported
GA4 Traffic Sources
12 months imported
Search Console Queries
11 of 16 months...
Search Console Pages
7 of 16 months...
Step 02
Your historical data flows in
We pull up to 16 months of historical Search Console data and 12 months of GA4 data. This runs in the background — you can watch the progress bar or start exploring while it finishes.
- Up to 16 months of Search Console history
- Up to 12 months of GA4 history
- Real-time progress bar
- Runs in the background while you explore
Step 03
Your dashboard is ready
Sessions, top pages, search queries, traffic sources, device breakdowns, country data. Everything in one place, updated every 6 hours. No reports to build, no widgets to configure.
- Sessions, pageviews, and bounce rates
- Top pages and content performance
- Search queries with impressions, clicks, and position
- Traffic sources, devices, and countries
Sessions
12,450
+15% vs prev
Search Clicks
3,200
+22% vs prev
Avg Position
8.3
-1.1 vs prev
Pageviews
28,100
+8% vs prev
Sample data
Weekly AI Summary
Traffic up 15% — Sessions grew from 10,800 to 12,450 this week, driven by organic search.
Rising content — “/blog/kanban-vs-scrum” gained 340 new sessions. Consider updating the CTA.
Watch list — “/blog/remote-team-tips” dropped 18% in clicks. Position slipped from 7.2 to 9.6.
Sample AI summary — coming in Phase 2
Step 04
Stay informed, automatically
Period-over-period comparison shows you what changed and why. Content trend tracking surfaces pages gaining or losing traffic. AI summaries (coming in Phase 2) will give you the highlights without opening the dashboard.
- Period-over-period comparison (7d, 28d, 90d)
- Content trend tracking and decay detection
- Search query context per page
- CSV export for any report
The numbers that matter
30s
Setup time
16mo
GSC history
12mo
GA4 history
6hr
Refresh cycle
Ready?
30 seconds. That's the whole setup.
Connect your Google account, pick your sites, and your dashboard appears. No credit card required for the 14-day free trial.
Frequently asked questions
It depends on how many properties you connect and how much historical data you have. Most sites finish within a few minutes. Large portfolios with many properties may take up to an hour. You can start using the dashboard while the import is still running.
No. Nook reads data from the GA4 and Search Console APIs. Your existing GA4 tracking code stays in place. There is nothing to install, configure, or maintain on your site.
Nook refreshes your data every 6 hours automatically. GA4 and Search Console data is typically delayed 24-48 hours on Google's side, so you're always seeing the freshest data available from the APIs.